When my lessons finished at lunchtime today I got on the number 3 tram and made my way towards the Interlingua bookshop in Zürich to get some language books. As I was travelling along, I began to notice how hungry I was, and I also remembered that I would soon be passing close to the fish stall in the Main Station. So I got off the tram and went down into underground shopping centre and bought myself a Bismarck sandwich.
A Bismarck sandwich is a long bread roll containing a tasty piece of pickled herring seasoned with gherkins; one of my favourites.
I climbed the steps back into Zürich’s Bahnhofstrasse and continued my way to the bookshop on foot, eating my sandwich as I went. However, I hit a problem: the more I bit into one end of the sandwich, the more the herring squeezed its way out of the other end. In the end I found that I had eaten all of the bread roll, and the piece of herring was lying in the bottom of the paper bag.
I realised, of course, that a paper bag can only hold a piece of moist herring for so long before it falls apart and lets the herring slide out onto the floor, which would be such a waste of good fish. So I turned round and went back down the steps into the shops and bought myself a bigger and better bread roll, put the herring firmly inside it and this time ate it successfully.
Perhaps you’re familiar with the KISS principle - Keep It Simple, Stupid - the principle that things should be as complex as they need to be, but not more.
I rather like the idea of this kind of simplicity. In fact it’s never far from my mind when I’m writing an article.
Recently, however, I have discovered that some businesses find that throwing in a handful of unnecessary complexity can be a useful strategy.
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